Kye Zmijewski
Senior Marketing Coordinator, Marketing
Kye Zmijewski graduated from the Walter Cronkite School of Journalism at Arizona State University with a Bachelor of Arts in Journalism, emphasizing Public Relations, and holds a minor and certificate in Special Event Management.
As the Senior Marketing Coordinator at VERTEX, Kye plays a pivotal role in administering and coordinating the company’s marketing operations, reporting to the Senior Marketing Specialist. She supports marketing and business development needs, facilitating the branding of events, social media campaigns, and other initiatives. Kye coordinates marketing activities, collaborates with technical professionals and corporate services, and maintains the marketing planner and content calendar. She stays current with the latest training and policies and handles CRM data maintenance, document editing, PDF report assembly, and data entry. Kye also contributes to digital content and design projects, revises Statement of Qualifications materials, conducts CRM training, and supports business development events with conference materials and attendee communications.
Previously, Kye supported Fulcrum’s Marketing and Business Development endeavors, focusing on enhancing the brand through social media, SEO, partnerships, event management, and email marketing. She conducted market research to identify trends, generate leads, and develop new services. Fulcrum was acquired by The Vertex Companies, LLC in July 2022.
Education & Certification
EDUCATION/TRAINING
B.A., Journalism and Mass Communication, Walter Cronkite School of Journalism, Arizona State University
Licenses/Certifications
Special Events Management Certificate
OSHA 10
CPR/AED & First Aid (Adult, Child & Infant, Pediatric), State of AZ
Associations
Associations
Public Relations Society of America
NAIOP – Arizona Chapter