Christian McPhersonM.Ed.

Mr. McPherson brings over nine years of experience as a Marketing and Website Manager, specializing in both B2B and B2C industries. His expertise spans marketing, sales, development, and project management. Currently, he serves as the Senior Marketing Specialist at VERTEX, where he is a key member of the Corporate Marketing team. In this role, he provides direct operational support to the Chief Marketing Officer and the broader Marketing team.

Mr. McPherson is responsible for overseeing VERTEX’s online presence, including digital marketing, search engine optimization (SEO), website maintenance and enhancements, content management, online advertising, and email marketing.

Before joining VERTEX, he held roles in Higher Education, private schools, publishing, and corporate sectors, where he excelled in strategizing and managing websites, sales and fundraising, account management, project management, and public relations.

Mr. McPherson has extensive experience in CRM management, search engine marketing (SEM), SEO, digital asset management (DAM), project management, UX development, campaign management, and coordinating both online and print advertising with UTM and QR tracking.

Education & Certification

M.Ed., Organizational Management Program, Endicott College, Beverly MA
B.S., Business Management with a Concentration in Marketing , Westfield State University, Westfield MA

Associations

AMA – American Marketing Association (Boston)