Join us at the SCUP North Atlantic Regional Conference, April 7–9, 2025, in Buffalo, New York, where Christy J. Murphy, LEED AP, Managing Director at VERTEX, will serve as moderator for the session “P3 Strategies to Deliver on Community Engagement” This session will take place on Tuesday, April 8, from 10:00–11:00 AM in Room 101BG.
The session is part of the SCUP North Atlantic Regional Conference, which brings together planning professionals from across higher education to explore integrated strategies that drive institutional and community impact.
As colleges and universities increasingly turn to public-private partnerships (P3s) to deliver capital projects, this panel will explore how institutions can align these partnerships with community goals. The discussion will highlight strategies for meeting expectations around economic development, affordable housing, climate resiliency, and wellness.
Session Overview
The panel will feature voices from across higher education:
- Brendan Hughes, Special Assistant to the President, Director of Public Relations, Bunker Hill Community College
- Barbara Kroncke, Executive Director, University of Massachusetts Building Authority
- Christy Murphy, Managing Director – New England, VERTEX (Moderator)
- Gregg Snyder, Associate Vice President, Strategic Planning & Operations, Boston University
Panelists will share insights on:
- Assessing institutional readiness for P3 partnerships
- Structuring effective community engagement processes
- Translating project goals into measurable deliverables
- Building teams with the expertise needed for long-term success
This session is part of the Campus Planning track and focuses on the challenge of engaging stakeholders in long-term planning. Attendees are eligible to receive 1.0 AIA LU (SCUPN25C3494) and 1.0 AICP CM credit.
Why It Matters
By exploring the evolving role of P3s in higher education, this session will offer practical takeaways for leaders looking to align capital investments with institutional values and community impact.
VERTEX is proud to contribute to this critical conversation on planning strategies that drive meaningful, sustainable outcomes for both campuses and communities.
We hope to see you there!
To learn more about OPM and additional Project Advisory services or to speak with an expert, contact us with your inquiry.
The Author
Christy J. Murphy
LEED AP
Managing Director, Project Advisory
Christy has over 25 years of experience in the construction industry with extensive Institutional and Healthcare project portfolios as well as experience managing large, complex multi-use development projects.
The Author
Aurora F. Cammarata
Director of Operational Growth , Project Advisory
Aurora Cammarata drives strategic growth at The Vertex Companies, LLC, leveraging over 20 years of expertise in business development across real estate and construction sectors.